About Us


Small Town Collective aims to bring a boutique style shopping experience for our community and visitors and bring more life and vibrancy to downtown Pincher Creek. All of our products are handpicked by Chalsey, Owner and Operator of Small Town Collective. She aims to bring in boutique style clothing for all kinds of kinds, but is influenced by western and boho aesthetics. To supplment the clothing boutique and artisan collective, she also sources products like bath and beauty products, home goods, accessories, food and treats, and more. Sustainability and clean ingredients are also at the forefront when choosing products to offer customers at STC. Many of the products are also from small businesses in Alberta!


Chalsey was born and raised in Southern Alberta on a ranch in the Porcupine Hills, just north of a 'small town' called Cowley. Growing up on a ranch made agriculture and rural life a huge influence on her personality and values as an individual and business woman. 

After completeing high school in Lundbreck, Alberta (also a small town), she moved to Lethbridge, Alberta where she completeing her nursing diploma.

Eventually she moved back to the 'small town' Pincher Creek area where she began to build a life with her husband. After having her two children, she decided to leave the nursing career and when the opportunity arose to fullfil a dream, she jumped! Small Town Collective opened Novemeber 2021.

Chalsey is also a proud supporter of community groups and events. She donates money or gifts to many different organizations and groups including 4H, Dance, Hockey and Rodeo events.  She is also a volunteer with the Pincher Creek Pro Rodeo/Ag Society to help organize the Western Market during rodeo weekend every year. STC was nominated for New Business of the year in 2022 and has been a winner of Businesses in Bloom in 2022 and 2023. Small Town Collective is also a member of the Pincher Creek Chamber of Commerce. 

In her free time she enjoys gardening, hiking, baking, doing projects on the farm and going on adventures with her family.